June 2020, Miami, Florida, USA
To generate positivity after a difficult start to the year, Miami Fashion Week kicked off a historical virtual event, to unite the worldwide fashion community with its first-ever 100-Hour Challenge starting on June 4th. In partnership with Univision and with the support from the long-time partner Lexus.
This year Miami Fashion Week raised funds towards those economically affected by the COVID-19 pandemic.
MIAFW streamed 100 uninterrupted hours of live content to ignite inspiration and highlight a diverse group of designers, influencers, fashion experts, models, among many others, who are overcoming current obstacles. Guests included Antonio Banderas, Valeria Mazza, Alejandra Espinoza, Paula Galindo, Erika Ender, Xenia, Raúl de Molina, Silvia Tcherassi, Eva Hughes, Olga Tañón, Dulceida, Ángel Sánchez, among many others.