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Moschino Resort 2018 Menswear SS/2018 Americana

June 8, Hollywood, CA

Saddle up and welcome to the Moschino Resort 2018 road trip. This season let Jeremy Scott transport you on a fashion journey from LA to Las Vegas. Just please don’t think the trip we’re on is A to B: highlights on this peripatetic fashion itinerary include some of cut-in-cloth Americana’s greatest semantic landmarks. From the pioneering grit and oil-streaked endeavour that helped make America great, to the sassiness, sparkle and sexiness that helped makes America mate – from shore to shining shore – this is a mixed-up celebration to the nation we all adore.

The archetypal American woman has been perpetually reinvented since the Founding Fathers first objectified them. Scott spans the generations by gleefully mixing his signals. Pretty-pretty chiffon prairie dresses and slip dresses in silk creponne are appliquéd with prototypical pin-up girls – think Betties Grable and Page with an upward gust of Marilyn. A season-specific collaboration with Playboy sees another famous Betty – Boop – given the bunny girl treatment along with fellow string bean Olive Oyle. Patchworked denim peplum jackets and fluted pencil skirts are peppered with panels of floral and lace. There’s a cowhide bra-top for cowgirls and colorburst sequin sparkle tops for showgirls.

The show is set in a boneyard of analogue Las Vegas signage: relics of the Strip in its mid-century pomp, with just a glimmer of faded sparkle still glinting. Through them accelerates another key decorative archetype of Americana: hot rods, moto and biker culture. The Playboy logo is toughened into a studded biker emblem. Hotrod spraycan flames lick the bonnet of double breasted suits, bustiers and appliqued slouchy denim. An above the bosom-cropped Moschino moto jacket and above the knee moto boots provide the hard carapace for the softness of a romantically sheer chiffon dress. Petrol and prettiness combine in a deep-V neckline chiffon dress printed with death’s head patches, bumper stickers, stop signs and other emblems of the open road. The Western shirt shifts gear into a biker jacket while footwear includes platform cowboy boots – the hump meets The High Chaparral.

Speaking before this show, Jeremy said: “It’s been fun and enthralling to play with so many different elements of American in what for me is a totally new way. I’ve tried to gussy up the earthy side a little, and in bring the glamorous side a little bit down to earth. That’s reflective of me I suppose: I grew up on a farm but I can walk the red carpet in Cannes.”

Another great icon of American culture making his return to Jeremy Scott’s runway today is a yellow absorbent legend: SpongeBob SquarePants. The pieces featuring SpongeBob have been produced as a capsule collaboration to support AIDS organization, (RED): a portion of proceeds from their sale will go to the Global Fund.

We hope you enjoy the ride through Moschino’s mixed-up, high-impact exploration of Americana. Please wear your seat belt.

Stylist: Carlyne Cerf De Dudzeele

Casting: Piergiorgio Del Moro/Samuel Ellis Scheinman

Make up: Isamaya Ffrench and the  PRO team

Hair: Neil Moodie at Bryant Artists using Windle & Moodie.

Nails: Miss Pop for CND

Music: Michel Gaubert

Production: Random Production


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