On Saturday July 15, the Simply LA fashion and beauty conference kicked off on the rooftop of The Grove shopping center in Beverly Hills. The fun filled day included celebrity guest appearances, panels, and free hair and make-up samples from the up and coming brands exhibiting at the event. For many guests seeing some of their favorite brands and discovering new products was the highlight of the event. One of the brands exhibiting was Prey Swim, created by reality star and model Audrina Partridge, who attended the event as a panelist and exhibitor for her new line. The actress was so excited to share in an interview about her experience designing the line.
According to Audrina the process has given her a new respect for the fashion industry and her line focuses on customizable pieces for her customers. She takes some of her inspiration from the type of swimwear that she would’ve liked as a teen and has created swim sets that girls can mix and match in different sizes according to their body type. She also had some reversible pieces in her collection as well to give customers even more options for colors and patterns.
This season’s collection was all about high waisted pieces and fun prints for customers to create their own look.
Audrina talked about her favorite trends of the summer saying, “I love all the high waisted, I love that all the 90s grunge with the 70s are in and that people are mixing the two eras and creating their own style.”
And for the SoCal native, the trends from the beaches of LA were another big hit for her summer style inspiration.
She said, “One-piece bikinis are trending, they’re huge! One piece and high waisted, especially with Baywatch, like I’ve been seeing a lot of red bikinis and yellow. And all the 80s high cut bikinis are back in…you know, it’s a circle.”
The actress was getting in on the revival and, wearing a red patterned jumper, told me about her own style saying, “My mom sees how I dress and says you look like I did when I was in my 20s!”
She also talked about beauty saying, “I love that all the natural make-up is coming back and all the natural hair because it’s just natural beauty and, it’s so much easier to get ready!”
And saving time and energy is always on her mind since she’s been working on her line and keeping up with the fast pace of the fashion industry. She told me, “I feel like in the fashion industry you never really get a chance to have a break it’s like non- stop. You always have to be ahead of the trends or create the trends.”
But the hard work has paid off for Audrina, who talked about her upcoming plans saying, “It’s fun. We’re showing at Miami Swim Week next Friday so we’ve been working on showing our two collections, casting models and just preparing for it. And then, after that we’re working on spring and summer.”