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Beautycon Festival LA. Day One

The Los Angeles Convention Center, Los Angeles, July 14, 2018

This year the Convention Center located in LA downtown became the place for a two-day celebration of makeup industry. The most popular bloggers, the biggest beauty companies and Hollywood stars joined the 6th Annual Beautycon Festival.

The MUA festival is a perfect platform for bloggers, vloggers, makeup artists and fashionistas to get together to learn and discuss the hottest trends, wellness products and beauty tricks. Famous brands like MAC Cosmetics and L’Oréal sell some of their new products and provide free samples during the festival.

Today everyone had a chance to meet famous bloggers, MUA artists and stars as they showed up at numerous panel discussions and the pink carpet. The pink carpet attendees included Kim Kardashian’s MUA Mario Dedivanovic, the Kardashians’ former MUA Joyce Bonelli, Snoop Dogg, Travis Barker with his daughters, Drew Barrymore, Jessica Simpson, Gigi Gorgeous, Madelaine Petsch and Travis Mills, just to name a few.

Gigi Gorgeous shared some cool tips for hot summer days:

Kiehl’s moisturizing lotion is one thing Gigi always carries in her purse.

Air conditioning, a setting powder and hair spray is the key to looking beautiful.

Ashley Rudder, Senior Artist, MAC Cosmetics (#ashley_rudder): “This whole beauty industry is about self-expression, self-love and self-care. Either if you are a beauty professional or if you are a beauty influencer, that’s what it’s all about, its about loving yourself, expressing yourself and doing that in whatever way it makes you happy”.

She recommended to use the popsicle-stain kind of technique (for lips – S.K.): put a little bit of lipstick in a center and put lip gloss everywhere else, so you just have a bit of color in a center that bleeds out into a really natural gloss.

You might see her in New York, Milan, Paris and London during fashion weeks in the fall.


Check more of our exclusive interviews here:


Photo by HGM


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