This year BeautyCon LA was all about Diversity. The annual
makeup festival where the biggest names in the beauty industry come out to show
off new products and share tips and tricks with makeup junkies wrapped up on
Sunday August 11 with panels, celebrity cameos, and, of course, tons of beauty
There was so much to discover from panels with speakers like Huda Kattan, Arianna Huffington, Rachel Goodwin and an amazing performance by Ciara. Hollywood Glam got exclusive interviews on the pink carpet with influencers and beauty industry moguls on the latest trends from Beautycon. Check out the video below to hear all the latest!
There were also several celebrity cameos throughout the day
that were not on the schedule. Tyra Banks stopped by the event to surprise
guests and check out the Ulta Beauty Spark experience featuring up and coming
Several brands were also debuting their latest product
launches and the collabs were strong at Beautycon this year! Pur Cosemtics
was showcasing their brand new Barbie collab collection with pink sparkly palettes
and bright lipsticks in celebration of the Barbie’s 60th
anniversary. Guests were thrilled with the new line. Another throwback pop
culture icon was also launching a collection at Beautycon this year. Hello
Kitty teamed up with Crème brands to create a fun and nostalgic makeup line
filled with Hello Kitty inspired designs. Guests had a great time snapping
their pictures with Hello Kitty who was at the booth!
There were also tons of new brands to discover at the festival this year. Boscia is a skincare line that just launched and was showcasing their new line of Japanese inspired skincare. Their most popular product was the Fire and Ice Cryogenic face mask which is a brand-new product that uses cryotherapy principles to work magic on your skin leaving it young and fresh! This creative product was a huge hit and definitely a trendsetter at the festival at Cryotherapy skincare is all the rage in Los Angeles this summer!