On July 9th Los Angeles celebrated probably the biggest American makeup and beauty festival called Beautycon. Host Jeannie Mai, celebrities like Tyra Banks, Kelly Rowland, Christina Millian, and Ashley Tisdale joined over 15 thousand guests including the most influential fashion/beauty bloggers and vloggers to talk about what’s hot this summer. The weekend long Festival included a Breakfast with Tyra Banks and an Intimate Group of Content Creators, Sofia Vergara Giving Content Creators & The Grove Kickoff Party. During the event top content creators mingled with their fans including Kandee Johnson, Gigi Gorgeous, JACK & JACK, just to name a few.
Top brands like L’Oréal, Redken and NYX Cosmetics showcased their new products at the booths located right in The Los Angeles Convention Center. Fans had a chance to interact with celebs, learn more about new makeup lines, and even buy some products right there.
Sponsors of the event included Popband, Instyler, ColourPop, Paul Mitchell and others.
Every year Beautycon Festival takes place in New York, LA and Dallas. It gives its audience a great opportunity to create connections through Beautycon Box and editorial and social platforms.