The annual Beautycon LA festival took place on August 10th and 11th at the LA Convention Center. The weekend festivities kicked off on Saturday with 500+ influencers and 150 of the biggest beauty and wellness brands making this the world’s biggest beauty event.
This year at Beautycon LA 2019, the main stage hosted a panel of top executives and influencers who have found success with a purpose. A must-see fireside chat moderated by Beautycon’s CEO Moj Mahdara and hosted by Illuminated, featured film producer, humanitarian, and one of Time magazine’s 100 most influential people in the world, Priyanka Chopra was one of the main events of Beautycon. Priyanka and Moj discussed the value of women supporting women and the responsibility that comes with being in the spotlight: “The economic power in this room is massive. And so, the inspiration for us was when you take active engaged consumers were a lot of people of color and minority, different ethnicities, and you provide education and optionality. I think that’s what Beautycon is really focused on is the merging between economic consumption of product and consumer goods, but the discipline of meeting and pause and leaving sort of a legacy behind that we’re not going to be disappointed with.
Priyanka and Nick Jonas’ wedding became one of the main topics: “And It was huge, right? This was a huge
wedding. very traditional, very beautiful. But it was a ritual of ceremony that
was both Christian and Hindu. And I don’t know that the worldwide president
ever seen or heard of a ceremony with two receptions. I mean, it’s just massive, right? three days, two ceremonies
and four receptions.”
Chopra said: “Okay, If you are a South Asian or if you know someone South Asian, you understand that. You understand that when someone gets married, everyone in your life needs to be a part of it. Everyone from before everyone from after.”
After the fireside chat, I decided to check out some of the top booths. Hanky Panky was selling their every so po pular one-size-fits-all thongs for $18 and a free customized bedazzled design of your choice.
One of my personal favs, Pixi beauty, was featuring The Pretties collection, a collab with a few of their top beauty influencers. Super cute eye shadow palletes and even a collection inspired by Mean Girls with color names like “Wednesday” referring to a pink hue and another Other color is “So Fetch”.
Milani hosted a meet and greet with Patrick Starrr with giveaways to their travel-size mascara when signing up for their SMS.
Lather was giving away some travel-size samples while you posed in their feaux hot air balloon for an Up Up and Away IG photo booth IG moment that entered you into the raffle for a prize getaway to Palm Springs and a hot air balloon ride. Added bonus is all products were 20% off.
This year’s L’Oréal booth was all about their Rouge Signature Matte Colored Ink, with precision application for color impact inspired by the vibrant hues of Parisian sunset making it the #1 new lipstick in the market.
Let’s not forget about Wellness! Vitafusion was on hand with samples of their gorgeous hair, skin and nails collagen-based vitamins. Girls lined up for the photo event for Glam shoot that auto entered you for s giveaway for product and a $20 Ultra gift card.