This year BeautyCon LA was all about Diversity. The annual makeup festival where the biggest names in the beauty industry come out to show off new products and share tips and tricks with makeup junkies wrapped up on Sunday August 11 with panels, celebrity cameos, and, of course, tons of beauty products.
There was so much to discover from panels with speakers like Huda Kattan, Arianna Huffington, Rachel Goodwin and an amazing performance by Ciara. Hollywood Glam got exclusive interviews on the pink carpet with influencers and beauty industry moguls on the latest trends from Beautycon. Check out the video below to hear all the latest!
There were also several celebrity cameos throughout the day that were not on the schedule. Tyra Banks stopped by the event to surprise guests and check out the Ulta Beauty Spark experience featuring up and coming makeup brands.
Several brands were also debuting their latest product launches and the collabs were strong at Beautycon this year! Pur Cosemtics was showcasing their brand new Barbie collab collection with pink sparkly palettes and bright lipsticks in celebration of the Barbie’s 60th anniversary. Guests were thrilled with the new line. Another throwback pop culture icon was also launching a collection at Beautycon this year. Hello Kitty teamed up with Crème brands to create a fun and nostalgic makeup line filled with Hello Kitty inspired designs. Guests had a great time snapping their pictures with Hello Kitty who was at the booth!
There were also tons of new brands to discover at the festival this year. Boscia is a skincare line that just launched and was showcasing their new line of Japanese inspired skincare. Their most popular product was the Fire and Ice Cryogenic face mask which is a brand-new product that uses cryotherapy principles to work magic on your skin leaving it young and fresh! This creative product was a huge hit and definitely a trendsetter at the festival at Cryotherapy skincare is all the rage in Los Angeles this summer!